If you are a doctor, someone has likely suggested you start a blog by now – and it’s usually a frustrating suggestion. My M.D. clients are always asking, “Why do doctors blog? Where is blog writing supposed to fit into my schedule?” “Isn’t blogging shameless self-promotion?”
All good questions. After all, who has time to come up with topic ideas, write and edit blog posts, and maximize exposure when their days are filled with patients, charts, follow-ups, research, meetings and ConEd? Not to mention family and downtime (if any).
And while there are certainly some egos out there, most physicians would rather spend time caring for others than promoting themselves. “Besides, I already have my practice information online. Why would I need a blog?”
Have a look at the 6 specific reasons every doctor should blog, check out a few of the brilliant physician blog examples, and find out how you can get your blog up and running with absolute minimal effort.
#1. To Distribute Knowledge. Self-promotion is incidental. Consider peer-reviewed journal publications. Who wouldn’t want their accomplishments touted in JAMA? No one considers this vanity or conceit (except maybe your competitors). Success in academia and respect among peers requires recognition of your work and expertise. Sharing your ideas and insights with patients, collaborators, staff and students is teaching, not boasting. Your experience and wisdom benefits others. The only difference between blogging and publishing? You reach a much wider audience on the web. Check out Dr. Len’s Cancer blog
#2. To Expand Physician Leadership. Did you deliver the keynote address at the national cardiology conference last month? Did you publish your latest findings in NEJM? Physicians and scientists who aren’t aware of your lectures or publications are exposed to this valuable information through your blog. Sum up lecture key points or post informative slides. Check out Dr. Chauncey Crandall’s Preventative Cardiology blog
#3. To Enhance Patient Safety. Every patient with a computer or smartphone is searching for new ways to stay healthy. A new diagnosis or impending surgery drives patients right to Google to learn everything they can. Patients want their information from a trusted source. Quality physician blogs enhance smart patient decision-making. Check out Dr. Stephen Sinatra’s Integrative Cardiology blog
#4. To Increase Awareness. Attorneys, medical device manufacturers, medical software developers and other professionals require specialist advice, expert testimony and knowledgeable insights from qualified physicians. These outsiders don’t head to Google Maps for the closest physician. They search the relevant topic and sift through the search results to find a knowledgeable, credible expert. If you’ve posted several blog entries on cervical plating systems, people looking for an expert are going to find you. You are acknowledged as a thought leader in your field. Outside consults ensure quality products and influence policy. Check out Dr. David Perlmutter’s Brain Health blog
#5. To Recognize Collaborators. Promoting the work of others lands your name in the industry arena. Links to data and insights from other physicians and scientists get noticed. Physicians usually return the favor, creating a network of experts who cite and support each other’s interests and ideas. Does your mentor have a new book coming out? Post a blog about the topic and briefly mention the book. You gain the readership of your mentor’s audience and his audience is now aware of you. Mentions lead to new collaborations and increased opportunity. Check out Dr. David Tom Cooke’s Chest Health blog
#6. To Share Their Passion. If you didn’t enjoy what you do, you wouldn’t have lasted through years upon years of study and thousands in student loans – not to mention the stress of holding patients’ lives in your hands. Sharing your passion for medicine with others inspires up-and-coming generations of physicians. It generates buzz around your practice for students and staff interested in joining your team. Check out Dr. Jacob Teitelbaum’s Chronic Pain & Fatigue blog
Where Do Doctors Find The Time to Blog? Sharp physician bloggers know how to create a blog post and optimize the content for maximum sharing and readership in 15 minutes or less. How? They hire a freelance medical writer. A 15 minute (or less) phone call or email is all it takes. You supply the idea along with names or studies you want to mention. I write the content, optimized for max traffic generation and social shareability.
As a professional freelance medical writer, I am able take technical information and translate it into informative, quality, optimized content for layman or expert – your choice. General readers will welcome your clear, engaging and interesting content. Medical experts will appreciate the scholarship and insight. Contact me at firstname.lastname@example.org or fill out the form below for more details.
Are you a physician? Do you have a blog? Why or why not? We all want to know! Leave a comment below and feel free to link to your blog.
DISCLAIMER: The physician blogs listed in this article are not in any way affiliated with myself or my services. Send inquiries to Rylann Watts at email@example.com.